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Are you a victim of Subliminal Advertising?
Before you go "Whoa! What the
hell is this article talking about?" Take a deep breath and very patiently
read the paragraph below.
Today there are claims from
thousands of people who say subliminal messaging works. And quite surprisingly
there is a ton of evidence that suggests it's being used in a lot of places.
And this one by Coca Cola.
"Subliminal Messages can be
described as messages that are below normal levels of perception. They can be
either audio or visual signals scattered across a wide range of media".
In simple words your conscious brain finds it
very hard to perceive or recognize these images. This makes them really hard to
spot. But the subconscious brain, being the miraculous organ it is, catches
them and analyses them. What it does next is precisely the reason why
Subliminal advertising is subject to widespread debate.
 |
| The text would appear for less than a second. |
Take for example this
highly suggestive ad by Burger king,
 | |
|
Or this one.
This one by Disney is
really clever.
These are all simple
examples of how subliminals are spread through out the marketing world. These
days, technology has made it possible to produce high quality specimens of
Subliminal Advertising. Catching these messages has become tougher as they are
present every-where from videos to music and even video games.
So how do they work?
The working of the human brain can be divided into two parts the
conscious and the subconscious. The conscious brain controls stuff like
reading, walking, writing playing games etc. Basically, that's the everything which involves your conscious control. The subconscious brain on the other hand is
involved in quite a few interesting things. One of which is the generation of
thoughts and ideas. Ever wondered how sometimes an idea just seems to strike
you out of nowhere? The answer is the subconscious brain. It is the creativity
center and produces powerful ideas and thoughts.
But, unlike the
conscious brain it doesn't have the ability to filter messages; it takes in
whatever it is subjected to. All thanks to its super human processing power it
can identify information the conscious mind would generally overlook. This is
how Subliminal advertising gets inside your head,
It could be anything
from a simple picture to a song or a single frame in a video, the range is very
wide. Once inside your head, your brain produces thoughts that are connected to
the products these messages endorse.
Suppose you're
thirsty and are staring at a vending machine with almost 8-10 varieties of soda
and cola. And you're trying to decide which one to buy. Chances are that if you
were exposed to Subliminal Advertising by Coca Cola, your decision would be
more inclined towards buying coke over the other drinks!
The same logic can be
extended to virtually any product that is sold in everyday markets, online and
offline.
So think again, why
did you buy that HP laptop? Or those Levi's Jeans? Or maybe that Bosch washing machine? Was it
because you felt it was the best option among all the available choices? Or are
you a victim of Subliminal Advertising?
I could be a victim ..
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